The day after WIAD (World Information Architecture Day) I participated in another day-long User Experience event. This time, I was not a passive observer who had organized the event. I was a hands-on, jump-all-in User Experience designer.

We were assigned the timely topic of Healthcare, so we chose to redesign the Covered California website.  We did not feel that there was a clear call to action, so we wanted to simplify the interaction of the website a bit.

We were very tight on time, so we banged through a lot of brainstorming sessions, mind mapping and creative flow to narrow down the scope of the project.  Just before the deadline, the team created a few valuable assets for our 3-minute presentation. Some are shown below:

Information Architecture

User Flow

Redesigned Homepage

UX Hackathon was an exciting experience and I learned a lot about working in teams, working under very tight deadlines, lean UX and creating deliverables in less than a day.