I know that Fandango will be launching a redesign very soon, so the shelf life of my analysis is ver limited. Still, I would like to share with you a few things I learned when analyzing Fandango.com website on the desktop:

• If something looks like a button, then it should be a button.  The “Find Movie Times + Buy Tickets” looks like a button, but is not. Best not to confuse the user.
• Movie posters can be too small and sometimes difficult to read the title. Maybe use a simpler image to illustrate film?  And therefore help me read the title of the film.
• Use the user’s language, according to Jakob Nielsen’s “10 Usability Heuristics for User Interface Design.” On the Fandango site: Features> I thought that meant Feature films. This language could be confusing to some users. It was to me.