I recently came across an article titled, “The Practical Psychology of Conversion” and I thought it had some great points to remember when designing a web page. Here are a few highlights.

In design and implementation of a call to action, everything from contrast, clickability and placement to directional cues affect buyer behavior.

Some of the recommended action copy to use to convert:

• “Get” something vs. “Buy” or “Download” or “submit”
  • one of my favorites: “Get the thing” (this was the button text to buy Louis C.K. tickets on his website)
• “Add to cart” vs. “Buy Now”
• Start
• Begin
• Find
• Become
• Learn
• Receive
• Launch
• Achieve
• and of course, a healthy use of Free

In fact, the 5 most persuasive words in the English language are:

• You
• Free
• Because
• Instantly
• New